Creativity for a Cause: Nothing Can End Hunger
June 13, 2011 Leave a Comment
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An informal promise my cohort made when we began studying creativity was to always use creativity for good. As such, whenever I see interesting ways to tap into creativity for a cause, I take notice.
The other day I came across an interesting campaign for the Rhode Island Food Bank. The campaign moved me – I loved the creative problem solving that went into getting people to think about and take action on hunger. Unlike much of the cause marketing that we’re surrounded by, this campaign tugged at my heart strings without clubbing me over the head with gripping images of hunger. There was something both intellectually and emotionally appealing. Take a look for yourself…
