Creativity Means Planning Ahead

Sand Castle

A few weeks ago our family packed up the car and headed to Maine to celebrate the 4th of July. The weather, though a bit on the warm side, was perfect for the beach. The kids and I strolled to the beach with my sister, my brother, my uncle, and a bunch of friends. We had about a dozen kids in tow. Soon enough everyone was settled in and the kids set out to build sand structures. As I watched the kids playing, it reminded me how important planning ahead can be to creativity and innovation.

Both of my boys were by the water creating moats. Each child had built a circular defense system to protect against the incoming tide. My oldest son was having a blast. As the tide came in, he yelled over to a bunch of the kids and enlisted their help against the rushing water. One of the kids brought a shovel and started expanding the height of the wall, while another kid laid in front of the sand structure to divert the water away. The shouting, laughing, giggling and barking of orders caught the attention of passersby. People began commenting on how much fun the kids were having.

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Can Mandarin Save a Failing Georgia School?

This says something.In a recent segment of the CBS Evening News, reporter, Mark Strassman shared how a failing Macon, Georgia school district is mandating Mandarin language lessons in order to stave off a staggering fifty percent failure to graduate rate. Within three years, all 25,000 students in Bibb County will be learning Mandarin. In fact, third graders at Sonny Carter Elementary School have already begun.

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Gamification and Serious Games

English: A newly unboxed Gold Classic Controll...

A few weeks back  I attended the Useful Social Media conference in New York. It was refreshing to meet people face-to-face, to learn about the new and inventive ways companies are using social media, and to commiserate over the many challenges and roadblocks that still exist when it comes to corporate social media. In many ways social has seen a great evolution, but in other ways social is in its infancy. When it comes to gamification, 2012 shined a spotlight on gaming and game mechanics – the strenghts, the opportunities, and the room for growth.

In a pre-conference workshop, gamification platform provider, Bunchball summarized the game mechanics that motivate and engage. They talked about the importance of progress (levels in games, miles and points, progress bars), status (standings in leaderboards, likes and followers, communities, groups and teams), and rewards (access to exclusives and perks, early boarding/upgrades, recognition). More importantly, the key takeaway was that gamification works best when tied to a business case.

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The 5 Forces Shaping Advertising

Marketing to kids. An illustration for Forces ...

Those of us in the advertising business know the industry is undergoing a transformation. There is a blurring of lines among advertising, digital,  and management consulting. Traditional folks are trying to be more digital, digital folks are trying to be more traditional, and management consulting folks are looking to upend the industry. All the while, new entrants are testing, learning and trying out new business models.

Agency evolution is “inextricably tied” to an evolving and complex digital landscape. It is no longer black and white. It is getting harder and harder to parse out digital and non-digital work. As complexity rises, brands are bringing on more and more agencies who are expected to collaborate. Things are certainly getting more confusing. Yet, at the end of the day there are 5 forces shaping advertising. Focusing on these 5 forces can help organizations navigate the turbulence.

What are the 5 forces?

  1. An evolving & complex digital landscape
  2. Consumer control & empowerment
  3. Technology growth & proliferation
  4. An expectation for marketing to have a positive  impact on the bottom line
  5. A shift from making campaigns that are one and done to making experiences that live on – and are fueled by consumers and social interactions

How Vodka Cranberries Helps Mad Men think Creatively

LOS ANGELES, CA - SEPTEMBER 18:  The cast and ...

LOS ANGELES, CA - SEPTEMBER 18: The cast and crew of 'Mad Men' including Elisabeth Moss, Jon Hamm, Matthew Weiner and Christina Hendricks pose in the press room after 'Mad Men' wins Outstanding Drama Series during the 63rd Annual Primetime Emmy Awards held at Nokia Theatre L.A. LIVE on September 18, 2011 in Los Angeles, California. (Image credit: Getty Images via @daylife)

With the premiere of season 5 of Mad Men just around the corner, I found Time magazine’s, How Getting Tipsy May Inspire Creativity fascinating. I’ve been in the advertising industry for nearly two decades and have become desensitized to drinking. Though Mad Men has been criticized for “promoting a glamourized and unrealistic image of functional alcoholism,a study by the University of Illinois at Chicago found drinking moderate amounts of alcohol helped with creative problem solving. Perhaps that explains the acceptance of drinking as a way of life in the ad industry.

On the topic of Mad Men, alcohol, creativity and advertising…a few days ago I went to dinner with some friends. In catching up, one of my friends asked if I was still enjoying Mad Men. When I shared how Mad Men wasn’t relaxing because it was too much like work (umm, maybe not in all the ways you might be thinking!), my friends were surprised. What they were most surprised by was the alcohol. When I shared how I’ve known people who have kept alcohol in their desks, displayed alcohol on their bookshelves, and lugged in mini fridges to keep their beer (and vodka) cold, there was disbelief. I guess this type of thing isn’t normal in other industries.

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Creativity Index Aims to Bolster Much Needed Workforce Skills

English: A university classroom. (Jones Hall a...

A recent Huffington Post article identified gap in what schools are teaching students and what employers are looking for in the workforce. Starting in elementary school, the primary focus of the curriculum is to improve basic skills. Policies like No Child Left Behind heighten the issue by promoting the testing and standardization of basic skills like reading, writing and arithmetic. However, in reality, employers find it is not the basic skills that are missing, but the applied skills including critical thinking, creativity, and innovation.

Many argue America’s educational system was built for a different era – an era where finding the one correct answer was key. Nowadays, the pace of change, the global nature of business, and complex decision making show there is not always one right answer, but a growing need to creatively solve problems. The days of rote thinking are in the past.
Will creating indices that measure creativity help?
To answer this question, we must ask what exactly will be measured. While some educators feel the index should measure the number of classes in drama and art schools offer, it is important to

understand creativity goes beyond the arts. States like California and Massachusetts will be the first to define measurement criteria as both have approved bills to develop a Creativity and Innovation Index.
While the key performance indicators of creativity have yet to be defined, the notion of measuring creativity is a positive one. For, as John E. Jones stated, “What gets measured gets done, what gets measured and fed back gets done well, what gets rewarded gets repeated.”
This article was first published on IIR’s Front End of Innovation as “Creativity Index Aims to Bolster Much Needed Workforce Skills.”
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Creativity: How Right Turns Saved One Company $3 Million

No left turn

The other day a couple of my colleagues were talking about sustainability when someone mentioned how FedEx optimized their truck routes so that drivers only take right turns.  Why, you ask? Supposedly, right turns save on gas.

I was a bit skeptical and figured the story had to be an urban legend, so I did some digging.  The story is indeed true. Well, mostly true. The company that implemented the right turn program was UPS, not FedEx. And, UPS does take some left turns…but only about 10% of the time. Here’s how the right turn policy came about.

A few years ago, UPS was facing pressures to cut costs. UPS also had an environmental stewardship policy. In thinking about how to solve their budget challenge, UPS put two seemingly unconnected ideas together.

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Panera Bread’s Innovative Way to Help Fight Hunger

The other day my oldest son asked, “What happens if you go to a restaurant and eat, but don’t have enough money to pay?”

Well, a common answer parents give is, “Wash dishes.” But, the real answer depends on where you’re dining. If you happen to be at Panera Bread Co’s non-profit St. Louis location, you would pay what you could. The restaurant helps feed the needy and also raises money for charitable work. The retail location began in 2010 to test the “community kitchens” concept where businesses operate partly as charities.

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Where Does the Tooth Fairy Get Money?

Kawaii Mushroom Tooth Fairy Pillow

In a recent conversation with my 5-year old son, we chatted about where the tooth fairy gets his money (yes, in our house the tooth fairy is male). According to my son, the tooth fairy collects teeth and then sells them to people who need them. The tooth fairy then takes the money and gives it to kids who lose their teeth.

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T-shirts, Dresses and Handbags that Power your Smartphones

LAS VEGAS, NV - JANUARY 05:  The Atrix 4G smar...

Image by Getty Images via @daylife

Once you own a smartphone, it soon becomes the center of your universe. I don’t know about you, but I feel lost when my phone is charging, or worse yet, when it is out of batteries. However, someday soon, smartphone deprivation may become a thing of the past. Take a look at these 3 fashions that can also charge your electronics.

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