Creative Genius or Psychosis?

Van Gogh

As I watched John Ronson’s TED Talk, Strange Answers to the Psychopath Test, I began to wonder about the connection between creativity and psychopathy. Throughout history, there has been a high incidence of documented psychotic behavior among highly creative individuals. In the literary domain, writers like Sylvia Plath and Ernest Hemingway were plagued by psychotic afflictions. While in the artistic domain, Vincent van Gogh is remembered as a tortured genius who cut off his own ear.

In our society’s desire to remove ambiguity and label individuals as psychotic, sane, creative, or ordinary, perhaps we’ve missed the point. Ronson may have been onto something when he talked about how the psychiatric profession could be taking a natural human behavior and labeling it as a mental disorder.  In fact, when you compare the traits of highly creative people with those of psychotic individuals, emotional intelligence is the fine line that distinguishes between a creative genius and a psychotic madman.

Aristotle once said, “No great genius has ever been without some divine madness.” While research has revealed a relationship between creative genius and psychopathic behaviors, it does not necessarily mean highly creative people are psychotic. The ability for an individual to empathize with others, to understand others, and to act “human” can turn seemingly psychopathic behaviors into productive creative energy.

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What does Creativity and Innovation have to do with age: A look at Fast Company’s Most Innovative Companies

Over the last few months I had a chance to get together with folks I do not see very often. One of the folks I visited with was my manager from when I was in my early 20′s. He’s always been one of my favorites – a mentor, a great listener, and someone who has a way of calling a spade a spade. In our conversation, we chatted about how a person’s age effects his/her openness to new ideas. We shared war stories of the many “older folks” we’ve come across in organizations who would rather maintain the current course of business than risk doing something new and novel.

Unfortunately, these older folks tend to be in leadership positions which means they’re also the ones charting the future course of the organization.  We also speculated these managers had an eye on retirement (and not rocking the boat) rather than a calling for innovation (hmm, this may be why there are so many companies clamoring for innovation, but very few actually achieving it).

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Why Constraints Improve Creativity

House of Art

 

Over the years I’ve worked with with many designers and copywriters – otherwise known as “creatives” in the advertising world. Though some would say putting constraints on creativity lowers the amount of creativity, constraints actually help to enhance creativity. When done right, constraints help to focus the creative product.

Have you ever been in a big idea session where it became a free-for-all. You know…one of those sessions where the leader starts by stating  “no idea is a bad idea.” From there, the folks in the room typically start shouting out their ideas. In these types of situations, it often  becomes a game of influence where people spend time selling in and defending their personal ideas Read more of this post

The Human Side of Business

New England clam chowder. Source: http://pdpho...I’ve had the good fortune of spending time with my older relatives. One commonality I’ve noticed is that when my relatives tell stories of  the past, their stories usually involve a kind person who touched their hearts and changed their worlds. Recently my 83 year old cousin spoke of a teacher he had when he was 9. This teacher took him under her wing and helped him learn the ins and outs of the English language. She also introduced him to his two favorite foods – lobster and fried chicken. My cousin kept in touch with his teacher over the years and even reached out to his teacher to invite her to his wedding. The kindness of my cousin’s teacher was never forgotten. 74 years later, the story is still being shared.

It seems kindness is not just an individual value, but a business value as well.

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Gamification and Serious Games

English: A newly unboxed Gold Classic Controll...

A few weeks back  I attended the Useful Social Media conference in New York. It was refreshing to meet people face-to-face, to learn about the new and inventive ways companies are using social media, and to commiserate over the many challenges and roadblocks that still exist when it comes to corporate social media. In many ways social has seen a great evolution, but in other ways social is in its infancy. When it comes to gamification, 2012 shined a spotlight on gaming and game mechanics – the strenghts, the opportunities, and the room for growth.

In a pre-conference workshop, gamification platform provider, Bunchball summarized the game mechanics that motivate and engage. They talked about the importance of progress (levels in games, miles and points, progress bars), status (standings in leaderboards, likes and followers, communities, groups and teams), and rewards (access to exclusives and perks, early boarding/upgrades, recognition). More importantly, the key takeaway was that gamification works best when tied to a business case.

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The 5 Forces Shaping Advertising

Marketing to kids. An illustration for Forces ...

Those of us in the advertising business know the industry is undergoing a transformation. There is a blurring of lines among advertising, digital,  and management consulting. Traditional folks are trying to be more digital, digital folks are trying to be more traditional, and management consulting folks are looking to upend the industry. All the while, new entrants are testing, learning and trying out new business models.

Agency evolution is “inextricably tied” to an evolving and complex digital landscape. It is no longer black and white. It is getting harder and harder to parse out digital and non-digital work. As complexity rises, brands are bringing on more and more agencies who are expected to collaborate. Things are certainly getting more confusing. Yet, at the end of the day there are 5 forces shaping advertising. Focusing on these 5 forces can help organizations navigate the turbulence.

What are the 5 forces?

  1. An evolving & complex digital landscape
  2. Consumer control & empowerment
  3. Technology growth & proliferation
  4. An expectation for marketing to have a positive  impact on the bottom line
  5. A shift from making campaigns that are one and done to making experiences that live on – and are fueled by consumers and social interactions

How Doodling helps Facebook and Zappos Generate Ideas

Harvard Social Enterprise Conference 2012

A few weeks ago, I made myself a promise to do something every now and then that scared me. As luck would have it, a friend sent me an email asking if I knew any visual note takers who could help with an upcoming conference. She didn’t have a ton of money to hire an expert. Though my drawings only make sense to me (LOL!), I bit the bullet and offered myself up as a visual note taker in case she wasn’t able to find anyone. The thought of standing up in front of a crowd and visually expressing what was happening at the conference horrified me. It was then and there that I knew graphic facilitation could serve as my “one thing” that week.

After some back and forth, details of the conference changed and my skills, or at least attempt, was no longer needed. That same week I saw a Wall Street Journal article titled, “Doodling for Dollars.” If you’ve ever wondered about the benefits of doodling, read on. Well-known businesses like Facebook, Zappos, Microsoft and Citrix Systems are sending employees to graphic facilitation training and hiring consultants to sketch what is happening in meetings. These cartoon like drawings help to generate ideas, build collaboration, and simplify communications. And, from a learning standpoint, visualizing notes and ideas helps with retaining information.

In case you’re wondering what graphic facilitation or visual note taking is all about, take a look at these YouTube videos.

 

Scribing 101

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How Vodka Cranberries Helps Mad Men think Creatively

LOS ANGELES, CA - SEPTEMBER 18:  The cast and ...

LOS ANGELES, CA - SEPTEMBER 18: The cast and crew of 'Mad Men' including Elisabeth Moss, Jon Hamm, Matthew Weiner and Christina Hendricks pose in the press room after 'Mad Men' wins Outstanding Drama Series during the 63rd Annual Primetime Emmy Awards held at Nokia Theatre L.A. LIVE on September 18, 2011 in Los Angeles, California. (Image credit: Getty Images via @daylife)

With the premiere of season 5 of Mad Men just around the corner, I found Time magazine’s, How Getting Tipsy May Inspire Creativity fascinating. I’ve been in the advertising industry for nearly two decades and have become desensitized to drinking. Though Mad Men has been criticized for “promoting a glamourized and unrealistic image of functional alcoholism,a study by the University of Illinois at Chicago found drinking moderate amounts of alcohol helped with creative problem solving. Perhaps that explains the acceptance of drinking as a way of life in the ad industry.

On the topic of Mad Men, alcohol, creativity and advertising…a few days ago I went to dinner with some friends. In catching up, one of my friends asked if I was still enjoying Mad Men. When I shared how Mad Men wasn’t relaxing because it was too much like work (umm, maybe not in all the ways you might be thinking!), my friends were surprised. What they were most surprised by was the alcohol. When I shared how I’ve known people who have kept alcohol in their desks, displayed alcohol on their bookshelves, and lugged in mini fridges to keep their beer (and vodka) cold, there was disbelief. I guess this type of thing isn’t normal in other industries.

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Emotional Intelligence and Innovation

Angry Penguin

A few weeks ago, my two boys engaged in a heated argument about whether reading Harry Potter, then watching the movie, was a tradition or a condition. My kindergartener started by saying watching a movie, only after reading a book, was a tradition. He pointed to the fact we had read three Harry Potter books, then watched the three movies as proof. Conversely, my second-grader rationalized that watching a movie after reading a book was a condition. He surmised the fact we never watched the movie first, made movie watching conditional to reading.

In the end, I surprised my boys by sharing they were both right. Watching the movie was both a tradition and a condition. This rocked my boys worlds. As I explained why it was both a tradition and condition, they simmered down and listened intently.  As emotions subsided, they were able to take in alternative points of view.

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Creativity Index Aims to Bolster Much Needed Workforce Skills

English: A university classroom. (Jones Hall a...

A recent Huffington Post article identified gap in what schools are teaching students and what employers are looking for in the workforce. Starting in elementary school, the primary focus of the curriculum is to improve basic skills. Policies like No Child Left Behind heighten the issue by promoting the testing and standardization of basic skills like reading, writing and arithmetic. However, in reality, employers find it is not the basic skills that are missing, but the applied skills including critical thinking, creativity, and innovation.

Many argue America’s educational system was built for a different era – an era where finding the one correct answer was key. Nowadays, the pace of change, the global nature of business, and complex decision making show there is not always one right answer, but a growing need to creatively solve problems. The days of rote thinking are in the past.
Will creating indices that measure creativity help?
To answer this question, we must ask what exactly will be measured. While some educators feel the index should measure the number of classes in drama and art schools offer, it is important to

understand creativity goes beyond the arts. States like California and Massachusetts will be the first to define measurement criteria as both have approved bills to develop a Creativity and Innovation Index.
While the key performance indicators of creativity have yet to be defined, the notion of measuring creativity is a positive one. For, as John E. Jones stated, “What gets measured gets done, what gets measured and fed back gets done well, what gets rewarded gets repeated.”
This article was first published on IIR’s Front End of Innovation as “Creativity Index Aims to Bolster Much Needed Workforce Skills.”
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