Why Constraints Improve Creativity

House of Art

 

Over the years I’ve worked with with many designers and copywriters – otherwise known as “creatives” in the advertising world. Though some would say putting constraints on creativity lowers the amount of creativity, constraints actually help to enhance creativity. When done right, constraints help to focus the creative product.

Have you ever been in a big idea session where it became a free-for-all. You know…one of those sessions where the leader starts by stating  “no idea is a bad idea.” From there, the folks in the room typically start shouting out their ideas. In these types of situations, it often  becomes a game of influence where people spend time selling in and defending their personal ideas Read more of this post