Poetry: Music of the Soul

Colouring pencils Français : Crayons de couleu...As part of an end of the year project, my oldest son’s teacher embarked on a poetry lesson. In this intensive, active learning project, the kids learned about the different kinds of poems, wrote a half dozen poems, and celebrated the end of second grade with a poetry reading. By the way, did you know poems include acrostic, ballad, cinquain, and more? Fascinating.

The poetry reading was bittersweet in many ways. It marked the end of my son’s time at the school and served as a yardstick to demonstrate how much he had grown, learned, and developed.

Voltaire once said, “Poetry is the music of the soul, and, above all, of great and feeling souls.”

Each of my son’s poems showed different sides of him – playful, serious, fun, logical, sports-minded, and even profound. In particular, my son’s Color poem moved me. I was surprised by how such a young mind (8-years old) could be so introspective. The way my son was able to dig so deep and explore the figurative and affective aspects of nature caught me by surprise.

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The 5 Forces Shaping Advertising

Marketing to kids. An illustration for Forces ...

Those of us in the advertising business know the industry is undergoing a transformation. There is a blurring of lines among advertising, digital,  and management consulting. Traditional folks are trying to be more digital, digital folks are trying to be more traditional, and management consulting folks are looking to upend the industry. All the while, new entrants are testing, learning and trying out new business models.

Agency evolution is “inextricably tied” to an evolving and complex digital landscape. It is no longer black and white. It is getting harder and harder to parse out digital and non-digital work. As complexity rises, brands are bringing on more and more agencies who are expected to collaborate. Things are certainly getting more confusing. Yet, at the end of the day there are 5 forces shaping advertising. Focusing on these 5 forces can help organizations navigate the turbulence.

What are the 5 forces?

  1. An evolving & complex digital landscape
  2. Consumer control & empowerment
  3. Technology growth & proliferation
  4. An expectation for marketing to have a positive  impact on the bottom line
  5. A shift from making campaigns that are one and done to making experiences that live on – and are fueled by consumers and social interactions

The Benefits of an Arts Education

A few weeks ago a friend of mine, Gessica Silverman,  participated in the  Somerville Open Studios. I’ve known Gess for what seems like ages, although in reality it has only been 6 years. I still fondly recall the day she put her wish out there for the world to hear and told me she wanted to “make art.” The bravery it took to say her wish aloud and the work it took to bring it to life was inspiring. It has been many years since we colluded on ways to make art a reality. Now, Gess is doing what she loves best and sharing her talents with the world.

When we learned of Gess’ art show, my husband and I thought it would make a great family event. We packed the kids in the car and headed for Somerville. At the studio, Gess walked us through her pieces and explained how they were made, what they were made from, the concept behind the pieces, the parts of the art making process that gave her energy, and the parts of the process that proved to be challenging. Gess did a great job breaking the conversation down into kid friendly bits. However, while polite, the kids looked like they had some bottled up energy.

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