How Vodka Cranberries Helps Mad Men think Creatively
March 23, 2012 Leave a Comment

LOS ANGELES, CA - SEPTEMBER 18: The cast and crew of 'Mad Men' including Elisabeth Moss, Jon Hamm, Matthew Weiner and Christina Hendricks pose in the press room after 'Mad Men' wins Outstanding Drama Series during the 63rd Annual Primetime Emmy Awards held at Nokia Theatre L.A. LIVE on September 18, 2011 in Los Angeles, California. (Image credit: Getty Images via @daylife)
With the premiere of season 5 of Mad Men just around the corner, I found Time magazine’s, How Getting Tipsy May Inspire Creativity fascinating. I’ve been in the advertising industry for nearly two decades and have become desensitized to drinking. Though Mad Men has been criticized for “promoting a glamourized and unrealistic image of functional alcoholism,” a study by the University of Illinois at Chicago found drinking moderate amounts of alcohol helped with creative problem solving. Perhaps that explains the acceptance of drinking as a way of life in the ad industry.
On the topic of Mad Men, alcohol, creativity and advertising…a few days ago I went to dinner with some friends. In catching up, one of my friends asked if I was still enjoying Mad Men. When I shared how Mad Men wasn’t relaxing because it was too much like work (umm, maybe not in all the ways you might be thinking!), my friends were surprised. What they were most surprised by was the alcohol. When I shared how I’ve known people who have kept alcohol in their desks, displayed alcohol on their bookshelves, and lugged in mini fridges to keep their beer (and vodka) cold, there was disbelief. I guess this type of thing isn’t normal in other industries.