May 31, 2011 Leave a Comment
More and more retailers are turning to private labeling and exclusive products to drive revenue. With this move comes an investment in building internal product development functions. It is estimated that by 2013, 40% of retailers will generate half of their revenue from private labeling and exclusive products. At FEI11, Michael Kitz, of OfficeMax, talked about this model in his presentation, Retailer Driven Innovation – A Powerful New Business Model.